Personal loan offers, embedded in your customer journey.

Lendicity gives publishers an embeddable offers marketplace, and gives lending partners screened, high-intent supply sources protected by leading anti-fraud controls.

Embedded Lendicity offers marketplace showing three matched personal loan offers

3M+

requests processed monthly

30+

lending partnerships

30+

publishers

20+

fraud and quality signals per request

One platform, two sides

Built for the publishers who bring demand and the lending partners who fund it.

The same marketplace engine serves both sides: publishers monetize every request in real time, lending partners receive screened supply on their own terms.

Publishers

An offers marketplace you can embed anywhere

Bring Lendicity's personal loan marketplace to your customers via API or one of our hosted solutions. Consumers see real, personalized offers and you earn on every qualifying request.

Lending partners

A supply source you can actually trust

Every request is screened before it reaches you: identity checks, device and network intelligence, duplicate detection and knock-out rules you control.

Trust and anti-fraud

Screening that protects both sides of the marketplace.

Fraud is filtered before it becomes a chargeback, a complaint or a broken lending partner relationship. Every signal is recorded, reportable and tunable per lending partner.

Identity and document checks

Driver-license structure validation, name and address consistency, employment plausibility and contact verification on every submission.

Network intelligence

VPN, proxy and hosting detection, IP geolocation mismatch, and continuously refreshed blocklists across the whole request stream.

Velocity and duplicates

Device, identity and contact reuse scoring catches repeat submissions and stuffing patterns before a lending partner ever sees them.

Transparent reporting

Lending partners see acceptance, quality and funding performance by source, with full attempt-level detail behind every number.

How it works

Three steps from request to funded loan.

01

Capture

A consumer completes a request in your funnel, or you post it to our API. Validation and screening run immediately.

02

Match

The marketplace runs the request across live lending partners, applying each lending partner's own filters and caps.

03

Convert

Real offers are returned to the consumer in your embed or hosted page, and funding is reconciled back to the source.

Integration

A single documented API, or no code at all.

Post a request and receive personalized offers in one call. Prefer not to build? Use our widgets and white label solutions.

  • REST API with JSON request and response
  • Sandbox keys and sample payloads on day one
  • Postbacks for redirects, acceptances and funding
  • Encrypted in transit and at rest, PII minimized by design
POST /api/v1/offers
{
  "campaignId": "pub_1042",
  "consumer": {
    "firstName": "Alex",
    "lastName": "Rivera",
    "loanAmount": 25000,
    "annualIncome": 82000
  }
}

// 200 OK
{
  "requestId": 88213,
  "offers": [
    { "lender": "Greenway", "apr": 7.49, "amount": 25000 },
    { "lender": "Summit",   "apr": 8.24, "amount": 25000 }
  ]
}
FAQ

Common questions

Do you lend or make credit decisions?

No. Lendicity is a marketplace and referral platform. Lending partners make their own decisions and fund their own loans.

How quickly can we go live?

Hosted and link integrations typically launch within days. Full API integrations depend on your build, with sandbox access from day one.

How is publisher revenue calculated?

Each request is tracked and you are paid based on the commercial terms agreed - either a revenue share or CPA.

Can lending partners control what they receive?

Yes. Lending partners set filters, caps and pricing at tier level across any collected field or fraud signal, with changes logged.

See the marketplace running on your own traffic.

A 30-minute walkthrough covering integration and the all important numbers!

Book a demo